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Ebook , by Kipp Bodnar Jeffrey L. Cohen

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, by Kipp Bodnar Jeffrey L. Cohen

Ebook , by Kipp Bodnar Jeffrey L. Cohen

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Product details

File Size: 1683 KB

Print Length: 243 pages

Publisher: Wiley; 1 edition (December 20, 2011)

Publication Date: December 20, 2011

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B006PW2V1S

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Amazon Best Sellers Rank:

#695,891 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Bodnar and Cohen do a great job translating the myriad of content pieces on social media into crisp “how-to’s” for B2B lead generation and lead nurturing.The book, in my opinion, qualifies academically as a supplementary reading for undergraduate level programs based on the following:1) The authors provide a broad perspective of how a sorely neglected B2B domain can benefit from social media.2) The “how-to” approach and helpful tips provides undergraduate students with a useful hands-on tutorial.3) Both authors have exceptional expertise in marketing automation and inbound marketing.4) Unlike many other books that scatter their functional perspectives across many marketing objectives, this one is focused and organized around B2B lead generation.

I took a chance on this book, going against my better judgment. I usually never buy a book with only glowing reviews. So hopefully, this objective review will help some avoid the same mistake.I bought this book because of Jon Yoffie's review. Read that review. It's informative. But don't buy the book.And the bit on calulating ROI is bogus. Here it is. Lifetime Customer Value MINUS Cost of acquiring a customer EQUALS: ROI.There's a whole lot more to calulating marketing ROI than that. Cost per lead, Cost per sale, etc. Look at any good direct marketing book for that.The main problem with this book it is vague and general. It seems to be written more for corporate types. So if you are an entrepreneur or small business owner I would definitely skip it.You don't need a book to tell you to use content to drive traffic to your site.Also, I usually never comment on production values...but this is a hard cover book. Nice on the outside. Ashame that the publisher was so cheap with the paper quality and print on the inside of the book.I'm returning this one.

Not bad, maybe a bit dated as digital/social trends move fast. Definitely some relevant connectivity for the B2B Digital Marketer none the less. Provides a framework and lens to look at your GTM strategy and how digital and social can play the right role for you.

I've read a number of bad social media books lately - this is NOT one of them. This book is not a rush-to-market, try to capitalize on a trend, offering. The authors have actually spent years learning social media marketing and freely give of their experiences. If you've been asleep for the past 5 years, just woke up, and realized that something has changed marketing-wise you're right. Here's your guidebook to a new world of marketing. BTW, it's not just for B2B. Many of the principles apply to B2C as well. If you're wondering what this Social Media stuff is all about, even if you consider yourself up-to-speed, you should still read The B2B Social Media Book. Thanks to Kipp and Jeffrey.

Social media in a B2B sense is not the same as in having your personal FB, Twitter or LinkedIn page. This book gives some valuable tips and tools to make a success of the social media effort.

The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and MoreVP of Marketing, CEO, Sales VP, Business Owner...STOP WHAT YOU ARE DOING.....it isn't working any more. Cold Calls!!:(, email blasts, trade show attendance and everything you learned about selling/marketing and customer acquisition has changed, and it's for the better. These guys get it, Bodnar and Cohen put a step by step road map to cutting sales cost, condensing the sales cycle and generating leads via blogging ,Linkedin, Twitter, Facebook, email and more. Do not be the last person in your industry to read this book. Chapter 15, "10 B2B Social Media Roadblocks" is worth the price of book by itself, "legal wants full approval -of everything"' sound familiar. Find ways to make this roadblock work for you in Chapter 15, pg 185.

If you are a B2B marketer and you are looking for a book that is going to improve marketing results then look no further.Before reading Kipp Bodnar's The B2B Social Media Book I thought, like many, that social media was better suited for B2C companies than B2B companies. However, after reading Kipp's book I can fully admit that I was completely wrong. Unlike many social media books, Kipp does not inundate his readers with a bunch of social media theories. Instead he provides his readers with very actionable steps that they can implement immediately improve their social presence.I highly recommend that you add this book to your library. You won't be disappointed.

I am an accountant and an aspiring Social Media Marketer. The B2B world overall seems to doubt the potential of social media marketing, but the authors address that issue in the first chapter, and explain why B2B business are better equipped for social media already than their B2C counterparts. The book identifies and explains several social media opportunities, and at the end of each chapter there are action items to help you down your path.I'm very satisfied with the purchase, and I'm already putting together a holistic social media plan for the CPA firm I work for!

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