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, by Amy B. Zegart
Download Ebook , by Amy B. Zegart
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Product details
File Size: 25386 KB
Print Length: 271 pages
Page Numbers Source ISBN: 1474609821
Publisher: Twelve; Reprint edition (May 1, 2018)
Publication Date: May 1, 2018
Language: English
ASIN: B077FPMD72
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As a recent undergraduate business graduate who is transitioning from business to a graduate level education in international affairs and security studies this book is a great introduction to political risk for business students, MBAs, and CEOS or small business owners who have little to no exposure with this topic. Political Risk is an undervalued topic in most business schools almost never touched upon in any way at the undergraduate level and is only recently started to become important at the graduate level. I graduated from a fairly well established business school with an international reputation and upon inquiring about career opportunities in the field of political risk analysis I was meet with confusion and blank stares. Most people at the University had never heard of political risk analysis and if they had they immediately associated it with finance when in reality it is much more than that. This book is a great first step in understanding what political risk analysis is and how businesses and organizations can utilize it for their benefit.The book defines political risk analysis as " the probability that a political action could significantly affect a company's business". This is a vague definition but a broad one that encompasses a wide variety of political actors from twitter users to cross-national groups like the United Nations and includes a 10 types of political risks like, Geopolitics, Terrorism, and natural resource manipulation that account for nearly any political action a company might face. The following chapters include important topics like developing a system to integrate risk into decision making and company culture, the value of building local relationships, measuring your company's risk appetite, and how to effectively respond to a crisis. The authors, to their credit, have included a couple of chapters on the challenges analysts face in forecasting political risk and briefly touch upon several important factors like cognitive bias and mental mindsets that hinder analytical thinking. For anyone with an education or experience as an intelligence analyst or spent time working in security or international relations oriented jobs these chapters are mostly review and and only briefly touch upon problems and techniques analysts actually use.Some of the best suggestions in the book come on the topic of mitigating risk. The authors clearly understand that not all political risks can be anticipated and to mitigate risk companies need to diversify and disperse their assets. Relying too heavily on certain markets, strategies, or leaning heavily on brand image, can leave a company vulnerable to political and market risks that may cause the company to collapse if not managed right. Real world business and security examples heavily back up the authors' arguments about the need to integrate and mitigate risk at a systematic level. The problem, the author's contend, is that business students in general are not taught to think about political risk when engaging in case studies or weighing the potential costs and benefits of expanding into a new market. The author's illustrate this by using a case study asking the students whether they would invest in Myanmar as a cellphone company partnering with the Burmese military. All the students gravitate towards utilizing demographic data, date on lifestyle choices, and data on economic and disposable income, to decide whether the product would have a sizable market to be a viable investment. The students, however completely missed the case information surrounding the ethnic conflict and insurgency in the area and therefore completely neglected the risk surrounding insurgent attacks and the brutal military crackdown by their Burmese military partner that made the decision to enter the market particularly dangerous. This sobering assessment of how political risk is undervalued ,even by Stanford MBA's, fits completely with my own experiences as a business student.This book is a fantastic introduction to political risk analysis for entrepreneurs, business and MBA students, and CEOs, and is a much needed introduction to an undervalued and little studied field for those in the business world. This book is not a guide on how to asses country risk, conduct geopolitical forecasting, or learn about structural analytical techniques, and as such is not a "how to" manual for would be political risk analysts. For those looking for more on the analytical techniques and strategies I highly recommend Superforecasting: The Art and Science of Prediction and Psychology of Intelligence Analysis.
Excellent Book for every businesses owner, managers and leaders. In today's interconnected, always-on media and communication, anyone armed with a cell phone, or a Twitter or Facebook account, may not only cause political crisis but can also impact even a small business. It is now essential that every business has a better understanding of risks, and of where they may originate.
How do you prepare your company for the unknown? By reading this book and taking its advice to heart. The better one understands risk, the better one can prepare for it and respond to it.
Does a great job of organizing all the factors involved.
Well written and insightful.
An interesting and well-organized book, but a little bit obvious on certain chapters, overall worth reading
The cover shows up putt goes no further. It is the first problem I have experienced with all my Kindle books.
The book covers risk analysis for business amid global insecurity. It’s general as well as political, but more for business and political organizations than for individuals. Since expropriating leaders are no longer common, the book features other risks. A modern corporation has to be cognizant of ten types of political risk with emergency planning in place to anticipate each. There is explanation and examples for the risks of geopolitics, internal conflicts, laws and regulatory politics, breach of contract, corruption, extra territorial reach, natural resource manipulation, social activism, terrorism, and cyber threats.There’s a very good history of activism activity including environmentalism, child labor and wage equality along with corporate and government reactions. One great liability of globalization for modern business is that supply chains are very vulnerable to international events.The main feature of the book consist of examples of corporate response and crisis management. Failures include Sea World, GE, Target, BP and UAL. Successful recovery has been exemplified by Royal Caribbean in Haiti, J&J, Fed Ex, and Marriott. Government examples from Rice’s experience as NSA Advisor and Secretary of State are also cited. Some of the example analysis is based on behavioral analysis work of Amos Tversky and Daniel Kahneman where human decision making incorporates optimism bias, availability bias, and cognitive bias. This book is laced with hindsight bias as with the hubris that the Fukushima earthquake should have been predictable.
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